The Key to a Successful Business by: Beth Forester
People are always asking me what is the secret to a successful senior business. Truthfully, there are many answers. But, if I had to name just one thing to ensure success in the senior market, it would be to make yourself indispensable.
#1 Promote, Promote, Promote! We start including information on our line of Graduation cards and announcements as soon as we book the session. The senior's high school will start taking orders for the "school's" announcement line in September. So, if you wanna get those kids ordering your announcements you gotta make them aware early!
Top 5 Tips to Increase Holiday Sales Increase Your Studio Profits and Presence
Every year our studio sells thousands of Holiday cards to our clients. Not only is this great for added revenue around the Holiday Season, but it's also great for promoting my studio for the upcoming year. How, you might ask? Think about it, thousands of pieces of direct mail marketing with my images and logo are going out to potential customers right before the new year. And, it's all paid for by my clients. So, to jump start your Holiday Season, here are my 5 top tips for increasing your holiday card sales as well as your studio presence.
We all wanna be rockstars...right?! Watch out for the "wow" factor when you tell a senior that their video will be featured in the iTunes Music store alongside videos from their favorite artists. It’s a great marketing tool because they will send family and friends there to download and share it.
Use it as a sales incentive!
At certain spending levels, include these DVD slideshows and iTunes podcasts in their portrait package.
Learn how to create them!
Click the button below to download "How to Create Podcasts That Get your Clients Buzzing".
Once posted to the iTunes store, anyone will be able to download the podcast. Make sure your clients are OK with this.