The Key to a Successful Business
Date posted: August 27, 2012

People are always asking me what is the secret to a successful senior business. Truthfully, there are many answers. But, if I had to name just one thing to ensure success in the senior market, it would be to make yourself indispensable.

Increase Your Sales with Grad Cards
Date posted: August 24, 2012

#1 Promote, Promote, Promote!
We start including information on our line of Graduation cards and announcements as soon as we book the session. The senior's high school will start taking orders for the "school's" announcement line in September. So, if you wanna get those kids ordering your announcements you gotta make them aware early!

Top 5 Tips to Increase Holiday Sales
Date posted: March 09, 2011

Every year our studio sells thousands of Holiday cards to our clients. Not only is this great for added revenue around the Holiday Season, but it's also great for promoting my studio for the upcoming year. How, you might ask? Think about it, thousands of pieces of direct mail marketing with my images and logo are going out to potential customers right before the new year. And, it's all paid for by my clients. So, to jump start your Holiday Season, here are my 5 top tips for increasing your holiday card sales as well as your studio presence.

Beth's Successful Marketing TIPS

I have been busy, busy at the studio and that means we've got some exciting new photoDUDS products lined up for the month's ahead!

At the studio, I am always turning out new products, marketing materials, and sales tools. And the great thing for you is that it's tested and ready for you to implement into your studio.Here are some of my best tips for running a successful mini/holiday session campaign in your studio.

WOW your clients with Slideshow Podcasting!

We all wanna be rockstars...right?!
Watch out for the "wow" factor when you tell a senior that their video will be featured in the iTunes Music store alongside videos from their favorite artists. It’s a great marketing tool because they will send family and friends there to download and share it.

Use it as a sales incentive!
At certain spending levels, include these DVD slideshows and iTunes podcasts in their portrait package.

Learn how to create them!
Click the button below to download "How to Create Podcasts That Get your Clients Buzzing".

Please Note:
Once posted to the iTunes store, anyone will be able to download the podcast. Make sure your clients are OK with this.

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